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Our Marketing Management Framework provides a comprehensive
approach and places the client in the middle of all marketing
functions, and emphasizes a lifecycle strategy to generate sustainble business solutions.
Our Marketing Management Framework includes the four major marketing processes: Strategy and Market Planning, Solutions Management, Internal and External Communications, and Relationship Management. It also highlights three critical, cross-cutting marketing issues: Marketing Infrastructure, Sales, and Business Partners.
Marketing Management is a key function that drives real business results such as revenue, profits, and brand loyalty.